GM Financial, the auto finance division of General Motors, received an average ranking in the newly released J.D. Power 2025 U.S. Automotive Finance Digital Experience Study, a benchmark for the industry that assesses customer satisfaction with digital finance experiences. The study evaluated various aspects of the digital finance journey, from initial loan application to ongoing account management, and surveyed thousands of customers across the nation to gauge their satisfaction levels with different auto finance providers.

The rankings are based on a 1,000-point scale, with higher scores indicating greater customer satisfaction. While GM Financial's performance was deemed average, the study highlights the increasing importance of digital channels in the automotive finance industry. Consumers are increasingly expecting seamless and user-friendly digital experiences when dealing with auto loans, and lenders are striving to enhance their digital offerings to meet these heightened expectations. The study provides valuable insights for GM Financial and other lenders looking to improve their digital customer experience and potentially elevate their rankings in future evaluations.

The J.D. Power U.S. Automotive Finance Digital Experience Study is conducted annually and serves as a benchmark for the industry, tracking trends and identifying best practices in digital finance. As the industry continues to evolve, lenders will need to prioritize digital innovation and customer experience to remain competitive. By doing so, they can better meet the needs of their customers and stay ahead of the curve in an increasingly digital landscape.